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Cuenta con más de 12 años de experiencia desarrollando y fortaleciendo marcas, utilizando su enfoque estratégico para conectar con audiencias, construir relaciones y aumentar el reconocimiento de marca para compañías globales en la región de Iberoamérica."}],"markDefs":[],"style":"normal"},{"_key":"865184c1b335","_type":"block","children":[{"_key":"6430d61207f30","_type":"span","marks":[],"text":"Fluida en inglés, español y portugués, Eliana trabaja directamente con account executives, profesionales de learning management y líderes empresariales para facilitar y optimizar iniciativas de marketing que respaldan tanto a Open LMS como a sus socios regionales."}],"markDefs":[],"style":"normal"},{"_key":"21be5971f8cb","_type":"block","children":[{"_key":"6488cd305b820","_type":"span","marks":[],"text":"Es licenciada en Administración de Empresas y reside en Colombia. Conecta con ella en "},{"_key":"6488cd305b821","_type":"span","marks":["0489a1b576d5"],"text":"LinkedIn"},{"_key":"6488cd305b822","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"0489a1b576d5","_type":"link","href":"https://www.linkedin.com/in/eliana0506/"}],"style":"normal"}],"id":"-042f0d11-92ed-5076-a419-48be1fa4e619","children":[],"parent":null},"_rawRichText":[{"_key":"127c3720a233","_type":"block","children":[{"_key":"ff4713a6ae03","_type":"span","marks":[],"text":"Aunque es una herramienta esencial, es probable que tu sistema de gestión del aprendizaje (LMS) no sea el principal generador de ingresos de tu organización. Más bien, representa una inversión estratégica para impulsar tu éxito a largo plazo. Ya sea para gestionar la "},{"_key":"293392cd9ac5","_type":"span","marks":["33b34256bc98"],"text":"capacitación corporativa en cumplimiento normativo"},{"_key":"b5dd571f1ad1","_type":"span","marks":[],"text":", desarrollar nuevas habilidades en tu fuerza laboral o impartir cursos en una "},{"_key":"eb2c4c594474","_type":"span","marks":["0f804c811c48"],"text":"institución de educación superior"},{"_key":"aa0bd6bd8c14","_type":"span","marks":[],"text":", tu LMS desempeña un papel fundamental. Sobre todo, garantiza que tus audiencias internas y externas tengan acceso a oportunidades de aprendizaje que impulsen su crecimiento y el de tu organización."}],"markDefs":[{"_key":"33b34256bc98","_type":"link","href":"https://www.openlms.net/es/open-lms-work/capacitacion-cumplimiento"},{"_key":"0f804c811c48","_type":"link","href":"https://www.openlms.net/es/open-lms-edu"},{"_key":"03851ca55145","_type":"link","href":"https://company.g2.com/news/buyer-behavior-in-2024"}],"style":"normal"},{"_key":"2ca89fd2d93c","_type":"block","children":[{"_key":"57502d2dea5f","_type":"span","marks":[],"text":"Sin embargo, lograr resultados de aprendizaje de alto impacto mientras administras presupuestos cada vez más ajustados puede parecer una batalla constante. Debes hacer más con menos recursos y, al mismo tiempo, mantenerte al día con los avances tecnológicos. Por eso, es fundamental asegurarte de obtener el mayor retorno posible de tus inversiones en tecnología, especialmente cuando el "},{"_key":"ed75b0a4a3d71","_type":"span","marks":["03851ca55145"],"text":"57 % de los compradores de software"},{"_key":"ed75b0a4a3d72","_type":"span","marks":[],"text":" esperan ver un retorno de la inversión (ROI) positivo en los primeros tres meses después de la compra. Y eso sin contar al 11 % que espera obtener resultados en tan solo un mes."}],"markDefs":[{"_key":"03851ca55145","_type":"link","href":"https://company.g2.com/news/buyer-behavior-in-2024","newTab":true}],"style":"normal"},{"_key":"3ccc4131dbfc","_type":"block","children":[{"_key":"20358fe5d123","_type":"span","marks":[],"text":"Entonces, ¿cómo puedes convertir tu LMS en una inversión rentable?"}],"markDefs":[{"_key":"5912b5f41616","_type":"link","href":"https://www.openlms.net/es/open-lms-ecommerce"}],"style":"normal"},{"_key":"7ff8ebf8b2cd","_type":"block","children":[{"_key":"ddffe8c68215","_type":"span","marks":[],"text":"Sin duda, puedes aprovechar las capacidades de "},{"_key":"42796109d97a1","_type":"span","marks":["5912b5f41616"],"text":"comercio electrónico (eCommerce)"},{"_key":"42796109d97a2","_type":"span","marks":[],"text":" para generar nuevas fuentes de ingresos. Sin embargo, también es importante entender que una plataforma de aprendizaje verdaderamente rentable no se define únicamente por su precio, sino por el impacto tangible que genera tanto para los usuarios finales como para los resultados de tu organización."}],"markDefs":[{"_key":"5912b5f41616","_type":"link","href":"https://www.openlms.net/es/open-lms-ecommerce"},{"_key":"264f6695dd6e","_type":"link","href":"https://www.openlms.net/es/resources/documentos/maximiza-roi-ecosistema-aprendizaje-enfoque-basado-impacto"}],"style":"normal"},{"_key":"52665f79ed70","_type":"block","children":[{"_key":"7e6057f7ae05","_type":"span","marks":["strong"],"text":"DESCARGA LA GUÍA GRATUITA | “"},{"_key":"d172ad5549f01","_type":"span","marks":["264f6695dd6e","strong"],"text":"Maximiza el ROI de tu ecosistema de aprendizaje con un enfoque basado en el impacto"},{"_key":"d172ad5549f02","_type":"span","marks":["strong"],"text":"”"},{"_key":"eb3b64c6506f0","_type":"span","marks":[],"text":"\n"}],"markDefs":[{"_key":"264f6695dd6e","_type":"link","href":"https://www.openlms.net/es/resources/documentos/maximiza-roi-ecosistema-aprendizaje-enfoque-basado-impacto"}],"style":"normal"},{"_key":"a37a2eccc99e","_type":"inlineImage","alignment":"alignCenter","image":{"_type":"formattedImage","alt":"Un sistema de aprendizaje digital que simplifica las tareas administrativas permite que tu equipo dedique más tiempo a la enseñanza y a la 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digital que simplifica las tareas administrativas permite que tu equipo dedique más tiempo a la enseñanza y a la estrategia."}},{"_key":"81fb3be43c82","_type":"block","children":[{"_key":"d93ad74362b9","_type":"span","marks":["primary"],"text":"Redefiniendo el ROI: el impacto es la verdadera medida del éxito"}],"markDefs":[],"style":"h2"},{"_key":"802c52d51f01","_type":"block","children":[{"_key":"d850d5613c6f0","_type":"span","marks":[],"text":"Al evaluar el retorno de la inversión (ROI) de tu plataforma de eLearning, es fundamental mirar más allá del costo inicial de la licencia. Ese fue precisamente el caso de "},{"_key":"d850d5613c6f1","_type":"span","marks":["02216d9d1624"],"text":"UCompensar"},{"_key":"d850d5613c6f2","_type":"span","marks":[],"text":", en Colombia. Esta institución de educación superior fue más allá de la inversión inicial y aprovechó las capacidades de multimarcas de su LMS. Como resultado, logró un "},{"_key":"d850d5613c6f3","_type":"span","marks":["strong"],"text":"ahorro promedio del 70 % en costos de infraestructura tecnológica"},{"_key":"d850d5613c6f4","_type":"span","marks":[],"text":", superando ampliamente las expectativas de retorno de su inversión."}],"markDefs":[{"_key":"02216d9d1624","_type":"link","href":"https://www.openlms.net/es/blog/casos-de-estudio/personalizacion-resultados-ucompensar-roi-experiencia-aprendizaje"}],"style":"normal"},{"_key":"a5b8ff57bda6","_type":"block","children":[{"_key":"4741a0ff8b1c","_type":"span","marks":[],"text":"Aunque optimizar el presupuesto es una prioridad, en el sector educativo el ROI también se mide por el impacto. Vale la pena preguntarte si tu plataforma actual realmente está creando un entorno donde estudiantes y colaboradores puedan alcanzar su máximo potencial."}],"markDefs":[],"style":"normal"},{"_key":"57d49ee691f0","_type":"block","children":[{"_key":"2a6aa033c69b","_type":"span","marks":[],"text":"Ten en cuenta estos factores para medir el impacto de tu inversión:"}],"markDefs":[],"style":"normal"},{"_key":"556b76bc01da","_type":"block","children":[{"_key":"ebcdce067520","_type":"span","marks":["strong"],"text":"Participación de los estudiantes:"},{"_key":"b8ae587af064","_type":"span","marks":[],"text":" ¿Tus usuarios interactúan de manera constante con el contenido o muestran señales de desinterés? Un mayor nivel de participación se traduce en una mejor retención del conocimiento y en tasas de finalización más altas."}],"level":1,"listItem":"check","markDefs":[],"style":"normal"},{"_key":"5f1e4386c6ad","_type":"block","children":[{"_key":"3d1da9ea1435","_type":"span","marks":["strong"],"text":"Eficiencia administrativa:"},{"_key":"9901db2fb97a1","_type":"span","marks":[],"text":" ¿Tu equipo dedica demasiadas horas a resolver problemas de la plataforma? Un sistema de aprendizaje digital que optimiza la administración permite que el personal se concentre en la enseñanza y en iniciativas estratégicas."}],"level":1,"listItem":"check","markDefs":[],"style":"normal"},{"_key":"a7737875301f","_type":"block","children":[{"_key":"1927a68226bf","_type":"span","marks":["strong"],"text":"Accesibilidad e inclusión:"},{"_key":"b59a3ff571071","_type":"span","marks":[],"text":" ¿Tu plataforma responde a las necesidades de todos los estudiantes, independientemente de sus características o requerimientos? Garantizar un acceso equitativo no solo es una exigencia normativa, sino también un factor clave para el éxito institucional."}],"level":1,"listItem":"check","markDefs":[],"style":"normal"},{"_key":"be8fee8d6e8a","_type":"block","children":[{"_key":"3775b4d1d464","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"0e19b4176d8f","_type":"block","children":[{"_key":"936e9ca138c1","_type":"span","marks":[],"text":"Al priorizar estas métricas, la conversación deja de centrarse únicamente en el gasto y pasa a enfocarse en una inversión que fortalece el éxito a largo plazo de todo tu ecosistema educativo."}],"markDefs":[{"_key":"4e5ff6b39781","_type":"link","href":"https://www.openlms.net/es/blog/recursos/accesibilidad-digital-lms-construye-experiencias-aprendizaje"}],"style":"normal"},{"_key":"2b1b39bde05d","_type":"block","children":[{"_key":"439afc52375f","_type":"span","marks":["strong"],"text":"MÁS INFORMACIÓN SOBRE ACCESIBILIDAD | 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No deberías pagar por una capacidad que no necesitas hoy, pero debes asegurarte de que tu plataforma pueda gestionar el crecimiento cuando estés listo."}],"level":1,"listItem":"number","markDefs":[],"style":"normal"},{"_key":"162edf8b3b20","_type":"block","children":[{"_key":"d16426202077","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"f301c3fe4659","_type":"block","children":[{"_key":"693501e3c5d6","_type":"span","marks":[],"text":"Al simplificar tus procesos y priorizar la flexibilidad de la plataforma, puedes reducir costes significativamente sin comprometer la calidad de tus experiencias de aprendizaje."}],"markDefs":[{"_key":"6197759060b6","_type":"link","href":"https://www.openlms.net/es/blog/productos/transicion-sin-friccion-migracion-open-lms"}],"style":"normal"},{"_key":"c25e5af1e9bf","_type":"block","children":[{"_key":"f4e42ba1d886","_type":"span","marks":["strong"],"text":"LEE UN ARTÍCULO RELACIONADO | “"},{"_key":"0ec708b833f51","_type":"span","marks":["6197759060b6","strong"],"text":"Transición sin fricción: Por qué migrar a Open LMS es una mejora estratégica"},{"_key":"0ec708b833f52","_type":"span","marks":["strong"],"text":"”"}],"markDefs":[{"_key":"6197759060b6","_type":"link","href":"https://www.openlms.net/es/blog/productos/transicion-sin-friccion-migracion-open-lms"}],"style":"normal"},{"_key":"94bcf006d80f","_type":"block","children":[{"_key":"d47daf7bccf90","_type":"span","marks":["primary"],"text":"Ahorra. 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